Client
Industry
Tech Lead
Design Challenge
People need fresh fruit juice. Making fresh juice is difficult. Getting good fruits, can’t get just enough for one glass you need, managing great taste and time and effort to top.
The option of packaged fruit juices with preservatives is an unacceptable choice.
Can people be offered a great set of fruit juices and milkshakes made freshly, on demand, at home once or subscription, so seamlessly they just fall in love with it?
Insight title
The time for this idea had arrived.
Strategy
Juice is a choice, but juice is also a habit. With a right and light UX and seasonal variations apart a defined limited product offering that caters the spectrum from health to taste, the value was clear.
It was important to build consistency - don’t show where you’re not available, show only those products that are available, if they order you ensure delivery, if they repeat , you don’t goof.
Digital Payments - nobody wants to commit a credit card for small ticket juice purchase and we need commitment that comes with pre-paid purchase & subscription. We decided to integrate Paytm.
Geofencing - we built systems to geo-fence order entries from around our delivery hubs to ensure we show up only where we deliver.
What we did
Product Strategy
UX/UI design
Development
Scaling & Maintenance
Project details
NodeJS
React + Redux
Native React
MongoDB
AWS Api Gateway/Lambda
Google Integrations
Approach
Prodio had a clear approach based on four key pieces of strategy identified. Our design team gave a great web and app UX/UI with simplicity, that made the ordering process seamless fun.
We created a dashboard for service provider to create geo-fenced locations from within which orders can originate , and limited this in app. We also decided to provide a simple dashboard to pickup locations where the pickup boys can authenticate themselves and pick up. We let the customer know each stage of delivery by updating status tracker.
For periodic packaging, referrals and subscriptions a very simple and intuitive UI lead to great stickiness.
Outcome
Orbango packaging went on to win international awards for packaging. The juice brand began to rise steadily through word of mouth and quality of the underlying product. The hub and central warehousing dashboard relaying orders, statuses and accounts in real time lead to a very lean team managing substantial volume with zero customer escalations.
Orbango went on to become one of the first single product category D2C F&B product with traction until they got acquired by large F&B chain.
